Marketing and selling EV charging systems to apartments and MDUs is often seen as complicated, expensive, and difficult to execute effectively. Yet surprising data reveals that properties with EV charging experience 19% fewer move-outs annually, generate new recurring revenue streams, and even achieve up to 15% reductions in liability insurance premiums when chargers include real-time monitoring. Despite these benefits, property owners continue to face costly tenant turnover of $2,500–$3,500 per unit, ongoing security and liability risks in shared spaces, and mounting pressure to unlock fresh revenue opportunities. This session will show you how to overcome these challenges with strategies that help you reach, attract, and motivate apartment and MDU decision-makers—while giving you practical methods to qualify leads, communicate value, and close profitable sales.

Topics Covered

• Tenant Retention Advantage
• Rental Premiums and New Revenue Streams
• Insurance and Risk Reduction
• Rebates and Incentives
• Overcoming Common Objections
• Electrical Load Management Pitch
• Property Value Appreciation
• Predictable Recurring Revenue vs. Public Charging
• Subscription vs. Usage Models
• Marketing Messaging: The Four R’s
• Multi-Channel Marketing Strategy
• Sales Outreach Tactics
• Timing and Urgency Messaging
• Green Certifications and ESG Positioning
• Tenant Engagement and Future-Proofing

Lawrence Harte is an EV technology and systems expert with deep expertise in marketing and sales. He is the author of Connected EVs Explained, EV Charging Systems for Apartments, and more than 150 other books on technology, media, and business. Lawrence is also the editor of EV Business Magazine, host of the EV Business Podcast, and publisher of the EV Industry Directory. With formal training in sales from Dale Carnegie, Tom Hopkins, Sandler Sales, and others, he brings both practical and academic insight to sales strategy. He actively uses leading CRM and sales management platforms including HubSpot, Zoho, is a Salesforce Trailblazer. Lawrence also founded and hosted the Sales Lead Generation Secrets conference and is a member of several business mastermind groups.

Website: EV Business Magazine