Podcast Episode Host: Omar Riahi

Electric vehicle adoption is accelerating, but one barrier still frustrates drivers more than anything else. It is charging confusion. In this episode, we break down why EV charging remains unnecessarily complex, what the industry must do to fix it. From power levels, connectors, to charging apps, route planning, real-time station reliability, today’s EV driver is expected to understand far more than they should, and we explore how simplifying the charging experience can dramatically improve consumer confidence, increasing sales and strength.

Topics Covered

• EV Charging Simplification
• Charging Confusion Reduction
• EV Driver Education
• Charging User Experience
• Charging Terminology Simplification
• Connector Compatibility Awareness
• Charging Speed Understanding
• Color-Coded Charging System
• Intelligent Route Planning
• Real-Time Charger Availability
• Charging Cost Transparency
• Plug and Charge Experience
• Charger Reliability Improvement
• Cross-Network Charging Access
• Consumer Charging Confidence Building

Matt Teske is the founder and CEO of Chargeway, a software platform simplifying how drivers understand and use electric fueling. He has over 20 years of leadership and development experience spanning automotive branding, energy communication, and digital innovation. Matt has worked at Teske Designs, Drive Marketing Group, and Ekset Apparel, where he’s led creative direction and brand strategy for major automotive and energy clients. He has pioneered consumer education in EV charging, developed an intuitive color-coded system for public charging networks, and advocates for clearer messaging between automakers, utilities, and consumers to accelerate EV adoption. His work continues to shape how the industry communicates electrification to mainstream audiences.

Website: Chargeway